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Beginning January 1, 2026, Amazon will stop offering FBA prep and labeling services for any shipments sent to its U.S. fulfillment centers. This includes inventory moving through AWD, AGL, Amazon SEND, and the Supply Chain Portal. From that date forward, all new shipments must arrive at Amazon fully prepped and compliant.

For overseas brands looking to break into the U.S. market, speed is everything. American consumers are accustomed to fast shipping — two-day delivery has become the baseline expectation, and same-day fulfillment is expanding across major cities. New entrants who cannot meet these expectations quickly discover that long lead times erode customer trust and limit repeat sales.

For overseas manufacturers and e-commerce sellers, expanding into the U.S. market is often a logical next step for growth. But it comes with a unique operational challenge: once your products arrive in America, you’re operating in a different time zone, under different regulations, with inventory stored thousands of miles away.

Over the past few years, Korean products have experienced an unprecedented surge in popularity in the United States. From K-beauty skincare lines that promise glass-like complexions to cutting-edge tech gadgets, fashion, and lifestyle accessories, the “Made in Korea” label has become synonymous with quality, innovation, and trend leadership.

For international and domestic brands alike, shipping costs are one of the largest and most unpredictable factors in your logistics budget. With rising consumer expectations for fast, low-cost delivery, businesses are increasingly looking for strategic ways to reduce costs while improving service levels. One of the most effective solutions? Partnering with an American warehouse.

As global commerce continues to evolve, international brands—particularly those operating across Asia—are facing new pressures that are forcing them to rethink how and where they fulfill customer orders. Rising freight costs, geopolitical instability, customer demands for same-day delivery, and unreliable lead times have prompted a fundamental shift: relocating fulfillment operations from Asia to the United States.

In the competitive landscape of high-margin products—such as medical devices, luxury electronics, and specialized industrial equipment—precision in logistics is paramount.

With a highly engaged online consumer base, strong logistics infrastructure, and high average order value, the U.S. offers enormous potential for Korean brands in sectors like beauty, fashion, electronics, lifestyle, and food. But entering the American market isn’t just about demand—it requires a seamless, localized fulfillment strategy to meet customer expectations.