Stay Informed & Updated

Beginning January 1, 2026, Amazon will stop offering FBA prep and labeling services for any shipments sent to its U.S. fulfillment centers. This includes inventory moving through AWD, AGL, Amazon SEND, and the Supply Chain Portal. From that date forward, all new shipments must arrive at Amazon fully prepped and compliant.

For overseas brands looking to break into the U.S. market, speed is everything. American consumers are accustomed to fast shipping — two-day delivery has become the baseline expectation, and same-day fulfillment is expanding across major cities. New entrants who cannot meet these expectations quickly discover that long lead times erode customer trust and limit repeat sales.

For overseas manufacturers and e-commerce sellers, expanding into the U.S. market is often a logical next step for growth. But it comes with a unique operational challenge: once your products arrive in America, you’re operating in a different time zone, under different regulations, with inventory stored thousands of miles away.